Population Health

Deliver engaging health and wellbeing solutions to your members, patients and customers. 

Fitbit is designed to integrate seamlessly into your plans, programs and interventions. Use it as the centerpiece, or add it to help extend and enhance their impact. And when you offer a brand like Fitbit, your population will know immediately how much you care about their health and wellbeing.

“We are honoured to partner with Manipal Hospitals and Fitbit in bringing about a digital transformation within the Indian health eco-system to continuity of care, post-high-risk surgeries. For ConnectedLife this is an incredible opportunity to deliver at scale and further advance the application of easy-to-use smartphone and wearable technology, and novel data analytics and AI, and population health management tools.”

Daryl Arnold, Founder & CEO, ConnectedLife

Why offer Fitbit?

Fitbit has helped individuals build healthy habits for more than a decade. With Fitbit, you can power your population-wide plans and programs to help you:

Acquire and retain members and customers

Improve plan and program adherence

Engage people in their day-to-day health

Help people address the root cause of chronic conditions with a focus on prevention

Improve outcomes & reduce risks

Reduce the overall cost of care

Use Real-World, Real-Time Data to Power your Programs

Whether you’re evaluating the impact of an intervention, monitoring member or patient progress, or integrating data into an existing ecosystem, Fitbit has an open API for you to customize how you see, use, and analyze robust Fitbit device data, including:

  • Activity
  • Breathing rate
  • Devices
  • Electrocardiogram
  • Heart rate
  • Oxygen saturation
  • Sleep
  • Temperature

Thinking of adding Fitbit to your Medicare Advantage plan?

We surveyed seniors who plan to shop for a Medicare Advantage plan this year to understand how they feel about Fitbit*:


said getting Fitbit as a supplemental benefit would influence their plan selection


agree that Fitbit is a brand they trust


agree that Fitbit is a brand that would help them take healthier actions

*March 2023 study, Kantar Profiles in partnership with Fitbit