Our Newest Devices Designed with Population Health in Mind
How can we help people get and stay healthier?
That’s always been the central question of population health, and the foundation of our mission at Fitbit. To that end, we’re excited to unveil our newest devices and updated app experience – and walk you through how they’re designed to answer that question.
The Google Pixel Watch 2 , Fitbit Charge 6, and the redesigned Fitbit App combine innovation, motivation, and guidance to holistically support your members’ health while giving you the tools to accelerate member acquisition, engage people with their health every day, and close gaps in care.
Let’s take a look at how these three products are designed to help you meet emerging population health needs head-on.
AI and machine learning power personalized health
AI and machine learning have played a leading role in powering our products and in-app experiences for years. The launch of Charge 6 and Pixel Watch 2 reinforces our continued investment to create new personal AI and discover fresh opportunities to help your members both understand and realize better health outcomes.
From advanced sensor technology to proprietary algorithms with clinical validation, machine learning works behind the scenes to help members understand their health and take action.
At the heart of the new Google Pixel Watch 2 is an all-new multi-path heart rate sensor, combined with our improved AI heart rate algorithm, to produce a more accurate heart rate reading than ever before. Plus, Charge 6 debuts the most accurate heart rate on a Fitbit tracker yet, thanks to an improved machine learning algorithm that brings over innovation from the Pixel Watch and has been optimized for a tracker . Both devices give detailed information and big-picture insights about sleep patterns, Active Zone Minutes, and calories burned. Additionally, machine learning algorithms power features like Fall Detection on Pixel Watch 2 and sleep health technology that generates Sleep Profiles5 for members.
Innovation enables meaningful change
Innovation helps us create meaningful change for population health programs and their members. Charge 6 and Pixel Watch 2 include advanced sensors and intuitive experiences designed to increase member engagement, improve patient outcomes, and reduce healthcare costs.
For example, all-day body response tracking in Pixel Watch 2 helps members identify signs of stress so they can proactively manage it 5 to help prevent other costly conditions from occurring. Both Pixel Watch 2 and Charge 6 use built-in sensors to track skin temperature variations, breathing rate, and heart rate variability to help members turn insights into action with alerts when heart rate variability measures move outside of personal range, helping them get ahead of greater potential health risks.
What’s more, the new Fitbit App makes it easier for members to find and interact with the health metrics and insights they care about the most. A new three-tab structure helps them check in on daily goals, find inspiration, and view their achievements and progress so they’re motivated to stay healthy.
Heart health is a priority for users and for us
In a recent Fitbit UX Research survey, 94% of respondents said “understanding my heart health is important,” and ranked it as one of the top five most important feature preferences. That’s no surprise, given the risks poor heart health pose for global populations. To support holistic wellbeing at scale, heart health remains a top priority for Fitbit.
Over the years, Fitbit’s heart rate innovation has earned more than 50 patents. By using machine learning technology and new sensors in our latest devices, we’re empowering members with greater heart health insights. In fact, Fitbit Charge 6 has up to 60% more accurate heart rate tracking during vigorous activities like HIIT, spinning and rowing and Google Pixel Watch 2, up to 40% more accurate HR tracking during vigorous activities like HIIT, spinning and rowing.
In addition to providing more accurate heart rate metrics, Pixel Watch 2 and Charge 6 can analyze members’ heart rate while still or sleeping to search for potential signs of AFib over time with Irregular Heart Rhythm Notifications.
Safety and security provide peace of mind
Technology has the power to bring lifesaving resources to members in an affordable and scalable way, enabling a renewed emphasis on creating a safe and secure environment for all.
Older adults in particular can benefit from safety features. According to the CDC, 1 in 4 Americans aged 65 plus fall each year. More than $50 billion is spent on direct medical costs related to fall injuries annually, and 75% of those costs are paid by Medicare and Medicaid. Providing these members with a layer of protection means giving them more independence and better quality of life while also reducing healthcare costs and improving health outcomes.
Pixel Watch 2 increases member autonomy and peace of mind with multiple safety features, including Fall Detection , Safety Check , Emergency Sharing, E911/SOS, Safety Signal, and Medical ID. With Fall Detection members are connected to emergency services if they’ve had a hard fall, with auto-dialing if they’re unresponsive. And with Safety Check, members can set a timer to complete an activity, such as a walk. If it expires with no response, their watch will share their location with emergency contacts.16
Personalization is key to behavior change
Health is personal. Everyone’s habits, goals, and needs are different – and a one-size-fits-all approach can’t meet the needs of an entire population. Fitbit has a long history of creating customized member journeys, and the redesigned Fitbit app is just the next step in that evolution.
With the app, members can customize which metrics they view based on their personal goals: stay more active, sleep better, manage stress, eat better (or all of the above!). Then, they can visualize progress with consistent charts, graphics, and icons.
Meet your members in the moment
Improving population health at scale starts with engaging each individual with their daily health and helping them make better decisions over time. Fitbit empowers members to take charge of their personal health and change behavior – and we’re excited about how Fitbit Charge 6, Google Pixel Watch 2, and our redesigned Fitbit app provide new opportunities for growth.
For partners, that can unlock not only higher member engagement, better outcomes, and lower costs, but also a better understanding of what member health actually looks like – and what’s needed to meet members wherever they are in their health journey.
1. Google Pixel Watch 2 works with most phones running Android 9.0 or newer and requires a Google Account, Google Pixel Watch app and internet access. Some features require a Fitbit mobile app and/or a paid subscription. Google apps and services are not available in all countries or languages. See g.co/pixelwatch/specs for technical and device specifications.
2. Fitbit Charge 6 works with most phones running Android 9.0 or newer or iOS 15 or newer and requires a Google Account and internet access. Some features require a Fitbit mobile app and/or a paid subscription. See Fitbit.com/devices for more information.
3. Accuracy of heart rate tracking may be affected by physiology, location of device and your movements and activity.
4. Compared to other Fitbit fitness trackers as of Fall 2023. Does not include Pixel or Fitbit smartwatches. Performance of heart rate tracking may be affected by physiology, location of device and your movements and activity.
5. Some features require the Fitbit mobile app.
6. Fall Detection is not available in all countries and depends on network connectivity and other factors. Your watch may not be reliable for emergency communications. Fall Detection may not detect all falls. To call emergency services on a Google Pixel Watch without 4G LTE, your paired phone must be nearby. Users must grant location permission for Fall Detection to share location externally. Data rates may apply. See g.co/pixelwatch/personalsafety for more details.
7. Requires Fitbit mobile app. Only displays temperature variation and not available in all countries. Not intended for medical purposes. Significant changes in ambient temperature may negatively impact skin temperature tracking.
8. Fitbit UX Research, online survey. Oct 2021. n=95 US adults. Fitbit UX Research, online survey. Dec 2021. n=2,403 US Medicare Advantage members
9. Compared to Charge 5. Based on 90th percentile bpm errors from 2023 testing of individuals engaged in HIIT, spinning and rowing using pre-production Charge 6 and Charge 5. Percentage improvement does not relate to other exercises.
10. Compared to Google Pixel Watch (1st gen). Based on 90th percentile bpm errors from 2023 testing of individuals engaged in HIIT, spinning and rowing using pre-production Pixel Watch 2 and Pixel Watch (1st gen). Percentage improvement does not relate to other exercises.
11. Irregular rhythm notifications are only available in select countries. Data is recorded only when user is still or sleeping. Not intended for use by people under 22 years old or with other known arrhythmias. See fitbit.com/irregularrhythm for additional details.
12. https://www.cdc.gov/falls/facts.html
13. ibid
14. Fall Detection on Pixel Watch is not available in all languages or countries and may not detect all accidents or falls. Feature is dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all areas. To call emergency services on a Wi-Fi version of Google Pixel Watch (not 4G LTE), your paired phone needs to be nearby. See g.co/pixelwatch/personalsafety for more details.
15. Data rates may apply. Safety check requires location enabled and 4G LTE service or an Internet connection. Safety check is dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all countries or languages. See g.co/pixelwatch/personalsafety for more details.
16. Data rates may apply. Emergency Sharing requires location enabled and 4G LTE service or an internet connection. Emergency Sharing is dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all countries or languages. See g.co/pixelwatch/personalsafety for more details.
17. Emergency SOS requires location enabled and 4G LTE service or an internet connection. Emergency SOS is dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all countries or languages. See g.co/pixelwatch/personalsafety for more details.
18. Not available on Pixel Watch 2 (Wi-Fi) or in all countries. Safety Signal requires location enabled and, in cases of emergency, provides Fitbit Premium subscribers without a 4G LTE watch line with access to a 4G LTE network for use of safety features only. When your watch is not connected to your phone, Safety Signal does not support Wi-Fi calling.
19. Fall Detection is not available in all countries and depends on network connectivity and other factors. Your watch may not be reliable for emergency communications. Fall Detection may not detect all falls. To call emergency services on a Google Pixel Watch without 4G LTE, your paired phone must be nearby. Users must grant location permission for Fall Detection to share location externally. Data rates may apply. See g.co/pixelwatch/personalsafety for more details.
20. Not available on Pixel Watch 2 (Wi-Fi) or in all countries. Safety Signal requires location enabled and, in cases of emergency, provides Fitbit Premium subscribers without a 4G LTE watch line with access to a 4G LTE network for use of safety features only. When your watch is not connected to your phone, Safety Signal does not support Wi-Fi calling.
