Workforce Health | By | 06/08/18 | 2 Minute Read

3 Ways to Get Your Wellness Emails Read

When you’re managing your company’s wellness program, you’re likely handling the marketing that goes along with it. It’s up to you to keep your employees informed on the latest health-happenings at work, and more often than not, the majority is communicated via email.

Although emails are easy to send, they are also easy for employees to ignore. In fact, Hubspot reported health and fitness emails sent through their platform in 2017 had a 22% open rate. To help ensure that your wellness-related emails are actually getting read, follow these 3 easy tips:

Time it right

Timing is everything when it comes to emails being read. If you send an email too early or late in the day, chances are your message will be nothing but ignored. According to Workstream, 1-3pm is the golden hour for sending emails, and 2pm is the sweet spot to shoot for.

And remember, if you’re sending an email that requires the reader to take action, make sure to give them ample time to thoughtfully respond or act on the task.

Go easy on the eyes

The look of your email can go a long way. Although it may be tempting to include lots of bright colors, you may end up distracting the reader from the important message you’re trying to convey. Make sure you keep your email short and sweet, so you’re not bombarding your reader with a novel.

To help make your email concise, opt for bullet points rather than long paragraphs and proofread for opportunities to condense your message any chance you get.

Subject line is key

33% of email recipients decide whether or not to open an email based on the subject line alone. So a subject like can make or break your email.

Focus on creating a subject line that relates directly to your reader and express what’s in it for them. And of course, aim for clever and concise—trying not to exceed 40-45 characters.

This article is not intended to substitute for informed medical advice. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.

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Learn more

For more tips and tricks on getting your wellness-related emails read, dive into our guidebook “5 Ways To Make Your Emails More Effective.”

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